Case study · Industrial / Machining
20 years of craft. Zero presence.
IMVEC has been machining precision parts for more than two decades. They came to us with no website, no logo, no brand —their entire business lived in referrals from regular clients. We built them a complete identity and a website from scratch. A year later, their sales had tripled the investment.
- 20+Years of craft
- 0 → 1From zero to brand
- 3xInvestment back in sales
- 2024Project kickoff
The client
A shop that machines precision, invisible outside its trade.
IMVEC is a precision metal machining shop with more than 20 years of craft. Machined parts, tight tolerances and clients who come back for the quality of the work. The product was never the problem —the problem was that nobody outside their circle knew they existed.
Their entire business ran on word of mouth: referrals from regular clients. No visual brand, no website, and no way for a new client to find them —or trust them— before the first phone call.
- Precision metal machining
- 20+ years of craft
- Custom-machined parts
- Mexico
The shop
Two decades of craft. Now, with a brand.
Precision was never the problem —it was always in their hands. What was missing was a way for the world to see it. Today the logo we created hangs on the shop wall, next to the machines that built their reputation.
The challenge
No website. No logo. No presence.
In the intake form they said it plainly: "Everything comes through referrals from our regular clients." And what they expected from us, too: "for people to find trust and confidence in our service." That was the real brief —turning 20 years of reputation into something a new client could see and believe.
No visual brand
No logo, no identity. A business with two decades behind it showed up with nothing to set it apart or communicate its level of work.
Zero digital presence
No website, invisible on Google. A potential client had nowhere to find them, vet them or request a quote outside a phone call.
Hostage to word of mouth
Growth was chained to referrals. Without a channel of their own, every new client depended on someone else making the introduction.
What we built
From scratch: a brand and its digital home.
This wasn't a redesign —it was creating everything that didn't exist. Identity, message and a website built so a new client trusts them before the first call.
Visual identity
Logo and palette from scratch: a gear that communicates mechanical precision and solidity. A brand worthy of 20 years of craft, finally visible.
Brand slogan
One line that captures their promise: "Fabricamos precisión. Entregamos certeza." —We machine precision. We deliver certainty. What the client buys, said straight.
Website at imvec.mx
Their first website: it presents the shop, its capabilities and its track record with the weight they deserve. The trust and confidence they asked for, built into the very first screen.
Direct contact + WhatsApp
Contact form and WhatsApp built in: a new client requests a quote without friction, from their phone, without waiting for someone to make an introduction.
Technical SEO
A technical foundation optimized to rank on Google —so they finally show up when someone searches for what they machine, instead of depending on a referral.
Mobile optimization
A flawless experience on the phone —where most people search—: fast loading, one-tap contact and everything readable without zooming.
The identity we delivered
Icon, wordmark and slogan —Fabricamos precisión. Entregamos certeza. (We machine precision. We deliver certainty.)— designed from scratch. The gear speaks to the craft; the CM monogram, the shop's signature.
The process
Three stages. From shop floor to brand.
Their ideas weren't always fully formed —and that was fine. Our job was to bring solutions and points of view to sharpen every detail along the way.
Understand the craft
We listened: what IMVEC machines, who they sell to and why their clients keep coming back. That's where the brand's job came from —conveying trust and confidence.
Create the identity
Logo, palette and slogan. We defined how IMVEC looks and how it sounds —an image worthy of two decades of work done right.
Build and launch
The site at imvec.mx, with contact and WhatsApp, optimized for mobile and for Google. Tested, fine-tuned and delivered ready to bring in new clients.
The result
From invisible to tripling the investment.
The investment, in sales
Reported by the client: the sales the project generated tripled the value of what they invested. The brand paid for itself —and then some.
A brand from scratch
They went from having nothing —no logo, no website— to a complete identity and a digital presence of their own that works for them every single day.
Beyond word of mouth
A channel of their own where new clients can find them, vet them and request quotes —without depending on someone else's introduction.
From the very first moment he conveyed commitment, trust and professionalism. Even when our ideas weren't always completely clear, he was always ready with solutions and points of view that helped improve every detail.
Thanks to his attention and dedication, we achieved results and sales that even tripled the value of our investment. We hope to work together again very soon.
— Gustavo Carrillo · Owner, IMVEC
Does your business run on word of mouth too?
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