Service 03 · Digital Branding · Mexico
Identity refresh for businesses that no longer look like themselves.
Your business grew but your brand stayed behind? Surgical identity refresh — logo, palette, typography and guidelines — without rebuilding from scratch. For businesses with a site that already understood their brand is costing them deals.
Doing a new website too? Identity is already included in any web plan →
75% of consumers judge a company's credibility by its visual design.
A brand with inconsistent identity — amateur logo on one channel, different colors on another, random typefaces — communicates improvisation. And the customer perceives it in milliseconds. Professional branding isn't a luxury: it's the difference between competing on price and competing on value.
Charge what you're worth
Brands with professional branding charge more and their customers accept it. Perception of quality justifies the price.
360° consistency
Your brand looks the same on website, Instagram, proposals, presentations and emails. No extra effort, no time lost.
Easier marketing
Creating content, ads and campaigns becomes faster when you have a defined visual system. You know exactly how every piece should look.
Recognition
A memorable identity makes the customer remember you, recommend you and come back. Much more profitable than paying for ads every time.
Cases · In production
Digital brands with a voice of their own.
Real visual identities living on the web. Each with its own tone, audience and way of selling.
Digital platform for modeling agency, promotional staff and corporate event production.
Site for professional talent agency with BTL activations and event infrastructure.
Website for a holistic practitioner offering grief therapy, sacred ceremonies, and soul retreats.
Online psychotherapy platform specialized in addiction recovery and emotional healing.
What's included
The complete system your brand needs.
Not just a logo. A comprehensive visual system designed to scale as your business grows.
Professional logo
Vector in horizontal, vertical, isotype and favicon. SVG, PNG and PDF.
Color palette
System with HEX, RGB, CMYK and Pantone. Primary, secondary and neutrals.
Typographic system
Font pairing for headlines and body with clear hierarchy.
Brand guidelines
Identity manual with usage rules, dos and don'ts and examples.
Social media assets
Editable templates for stories, posts and covers for Instagram, FB and LinkedIn.
Web application
Branding applied correctly to your website — colors, typography and style.
Base iconography
Set of vector icons consistent with your visual identity.
Operational templates
Email signature, commercial proposal and presentation with your identity.
Process
From brief to identity manual in 2 to 5 weeks.
01 · Week 1
Discovery
Brand brief, competitor analysis, personality mapping and visual references.
02 · Week 1–2
Conceptualization
Exploration of 2 to 3 visual paths. Presentation of concepts to align direction.
03 · Week 2–4
Design + iteration
Refinement of chosen concept. Up to 3 revision rounds on the proposal.
04 · Week 4–5
Delivery
Final files, identity manual and assets for social media and web.
Frequently asked
What people ask the most.
How much does a digital branding project cost in Mexico?
Surgical identity refresh for businesses with an existing site: from $1,200 USD. Includes logo, palette, typography, guidelines and application to your current assets. Comprehensive projects with complete system, social media assets and extended manual between $2,000 and $3,500 USD. If you're also doing a new site, identity is already included in any web plan — combined with web development it has special pricing.
How long does it take to develop visual identity?
Between 2 and 5 weeks. Discovery (1 week), conceptualization (1–2 weeks), design + iteration (1–2 weeks). For urgent projects with limited scope, we can compress to 10 business days.
How many revision rounds are included?
3 standard rounds on the initial concept. Most projects close in 2 rounds because we work in close collaboration from discovery. Additional rounds have extra cost only if the brief changes significantly.
Does it include trademark registration with IMPI?
We don't include the process, but we deliver files in required formats and connect with specialized firms. Registration has a separate cost of approximately $4,000 to $8,000 MXN depending on the class.
What file formats do you deliver?
Logo in SVG, transparent PNG, PDF and AI/Figma. Palette in HEX, RGB, CMYK and Pantone. Identity manual in interactive PDF. Social media templates editable in Canva or Figma as you prefer.
Is intellectual property 100% mine?
Yes. Once paid, all files and commercial usage rights are yours. Cero Studio only retains the right to include the project in our portfolio. If you need total confidentiality, we discuss it at the start.
Your brand deserves to look like what it's worth.
First consultation free. Tell us your vision and we'll send you a proposal in under 24 hours.