Case study · Industry / Fluid handling
An industrial trade, finally online.
Mainoflex manufactures anti-vibration hoses and fittings that prevent leaks and ruptures in industrial systems. A business passed down from father to son, with a solid product but no presence beyond a Facebook page. We built its first website: a catalogue, direct contact and an image worthy of the clients it wants to win.
- +40%Sales in 2 months
- 0 → 1From Facebook to its own site
- 24/7Catalogue & contact
- B2BIndustrial clients
The client
A product industry needs, run as a family business.
Mainoflex manufactures and distributes anti-vibration hoses, flanges and fittings for fluid handling. Its product absorbs the vibration that, left unchecked, bursts pipes and machinery —and adds the technical guidance to make every installation run leak-free.
It's an inherited business: the father founded it and the son took over after his passing, determined to innovate and make it grow. It already sells to companies with recurring orders and to resellers; its goal is to reach the country's major bottlers and consumer brands.
- Anti-vibration hoses
- Flanges & fittings
- Fluid handling
- Technical guidance
- Mexico
The challenge
All the weight on a Facebook page.
The product convinces anyone who already knows it. The problem is everything before that: a serious industrial buyer —a bottler, a gas company— searches on Google, reviews a catalogue and needs signals that it's dealing with a formal company. Mainoflex had nowhere to make that first impression.
No site of its own
Its entire presence lived on Facebook and on clients seeking them out directly. Nothing a new prospect could consult, compare or take as a formal reference.
An invisible catalogue
A portfolio of technical products —sizes, types, applications— with no place to display them, organized and available around the clock for anyone requesting a quote.
No formal credibility
To sell to big brands you need to look like you belong at their level. Without a site, the product's quality stayed hidden behind an image that didn't back it up.
What we built
Its first digital home, built to sell.
A site that does the work Facebook can't: present the product with authority, showcase the catalogue and make contact effortless so a prospect becomes a client.
A site at the client's level
A professional site that communicates quality and credibility from the first screen —the trust and certainty an industrial buyer needs before picking up the phone.
Product catalogue
Its hoses, flanges and fittings presented clearly and navigably: what they solve and what they're for, available to browse at any time.
Direct contact + WhatsApp
Integrated WhatsApp button and contact form: prospects request a quote instantly, friction-free, from wherever they are.
Location one tap away
Direct links to Waze and Google Maps so getting to the shop is immediate —key for clients who pay cash and pick up the product themselves.
A message that advises
Copy centered on the real problem —vibration, leaks, ruptures— and on the guidance that sets Mainoflex apart, not just the product. It sells the solution, not the spec sheet.
Fast, mobile and on Google
Optimized for mobile and technically built to rank on Google —so new clients can finally find it, not just the ones who already knew it.
The identity delivered
We also created its brand: the M-in-the-ring icon and the wordmark, with the slogan "Mangueras antivibratorias a tu alcance." (Anti-vibration hoses within your reach.) An identity of its own that now leads the site and backs every quote.
The process
Three stages. From product to sale.
Understand the product
We mapped what Mainoflex sells, to whom and why clients choose it: quality, availability, fast delivery and guidance. That's where the site's message came from.
Organize the offer
We defined the sections —products, about, contact— and how to guide an industrial buyer from doubt to quote without losing them along the way.
Build and launch
The site at mainoflex.mx, with catalogue, WhatsApp, maps and contact, optimized for mobile and for Google. Delivered ready to work.
The result
From a social page to a sales channel of its own.
Sales in 2 months
Reported by the client: in the first two months the site improved client acquisition and sales grew 40%.
A presence of its own
It went from depending on Facebook to owning a site at mainoflex.mx —an asset that works for the business, not a borrowed account on someone else's network.
Catalogue & contact
Its products and contact channels —WhatsApp, form, maps— available around the clock, ready to capture prospects the moment they decide.
Mainoflex.mx, our new website, improved our client acquisition and increased our sales by 40% in two months.
— Jesús Bernal · Mainoflex
Great product, but nobody sees it?
If you sell by word of mouth or only through social media, we'll build you the site that turns your quality into new clients. First consultation free, reply within 24 hours.